Click here to download the 2011 NAEA National Conference Exhibitor/Sponsor Prospectus and Registration Form!

Questions about exhibiting or sponsoring at the 2011 NAEA National Conference? Contact Jackie Gellner at 202.822.6232 or jgellner@naea.org.

Event and Attendee Description

The 2010 NAEA National Conference was the largest and most successful event in our association's history. An innovative educational experience for everyone who earns a living as a tax professional, the 2011 NAEA National Conference is expected to be a better, even more substantive event. Over 600 people attended the 2010 NAEA National Conference held in Las Vegas, NV including:

• Enrolled agents
• Prospective enrolled agents
• Certified public accountants
• Tax attorneys
• Tax professionals
• Financial planners
• Estate planners

The Conference includes the legendary National Tax Practice Institute™ (NTPI®), a three-day program on representation before the IRS, as well as tax prep workshops, a review class for the Special Enrollment Exam (SEE), practice management workshops, and the exhibitor showcase. Tax preparers come from across the country to take advantage of this comprehensive course of study covering a wide range of topics that meet the needs of today's tax service professionals.

Why You Should Attend

As an exhibitor or sponsor, you will:

• Meet tax professionals who make purchasing decisions
• Educate potential customers about your products and services
• Increase company visibility
• Showcase your specialty with product demonstrations to hundreds of business practitioners
• Shorten your sales cycle by getting closer to potential customers and selling products on site
• Gain insight into the products and services used by practitioners
• Get ahead of your competitors

Conference Summary

What's Included?

• (1) 8'x10' booth; (1) 6' draped table; (1) wastebasket; (2) chairs
• (3) Complimentary exhibitor registrations
• Complimentary booth identification sign with company name and booth number
• Complimentary 50 word or less description of your company, product or service printed in our on-site welcome packet and online (includes link to your website)
• Pre-registered and post-show attendee list with direct mail addresses
• Complimentary continental breakfast and breaks in the exhibit hall each day

Exhibit Hall Schedule

The exhibit hall will be open 7:00 am – 5:30 pm on Sunday and Monday, and 7:00 am – 3:00 pm on Tuesday. "High- traffic" times are listed below. It is strongly recommended that exhibit booths be staffed during these key times.

Exhibitor Prize Giveaway

Prizes are always popular with conference attendees and are a good way to collect potential clients' business cards. If you are interested in participating in the giveaway program, please fill out the information on the Exhibitor Application Form. Drawings for prizes are held on the last day of the program.

Space Selection

Exhibitors must complete the Exhibitor Application Form and return with full payment. Exhibitors will be sent a confirmation letter and will be contacted to confirm logistics. Space assignments will be made on a first-come, first-serve basis, based on the date of receipt of the application and fees. NAEA will make every effort to assign requested booth spaces, however, specific booth assignments are not guaranteed. (The floor plan, shipping information a d order forms for exhibitor services will be provided at a later date. Exhibitors will have the opportunity to request their top three booth spaces once the floor plan is available.)

Important Dates

Space is limited! Don't miss out—reserve space for your company by signing up immediately!

July 1, 2011: Deadline to be included in the conference program and literature
July 22, 2011: Deadline to receive pre-registration list
July 14, 2011: Deadline to make hotel reservations to secure the NAEA room rate

Cancellation

All requests for cancellation must be received in writing.

Cancellation Deadlines

Exhibit Booth Fee

The fee for a standard size booth is $975/space until May 27, 2011. After that date, the rate increases to $1,155/space. (See application for further details.)

Hotel Information

NAEA has arranged discounted hotel rates for program participants. Rates are $149.00 for the evenings of August 5 and August 6 and $129.00 between August 7 and August 12 (single or double plus tax per night) prior to Thursday, July 14, 2011. Click here for online reservations, or call 877-632-9001 to reserve by phone. To receive the conference discount use the code SNAEA0, or mention the 2011 NAEA National Conference or the National Tax Practice Institute (NTPI).

Mandalay Bay Hotel & Casino
3950 Las Vegas Blvd. South
Las Vegas, Nevada 89119
1-877-632-7800 (toll-free)
www.mandalaybay.com

Exhibit Booth Staffing

The exhibit hall will remain open from 7:00 am – 5:30 pm on Sunday and Monday, and from 7:00 am – 3:00 pm on Tuesday. We strongly recommend that exhibitors staff their booths during all "high-traffic" times including breakfast, lunch, the opening reception and all breaks.

Sponsorship Opportunities

The 2011 NAEA National Conference offers a full menu of sponsorship opportunities to support your marketing plan and maximize your investment. Don't wait — reserve the elements you need for your plan now to take full advantage of this unique opportunity to bring your product message to the tax marketplace. If you have an idea for a sponsorship that fits your needs, please contact Jackie Gellner at jgellner@naea.org.

All sponsors will benefit from the following:

• Link to your website on www.naea.org along with recognition as a 2011 NAEA National Conference sponsor
• Recognition as a sponsor in the National Conference Welcome Packet
• Recognition as a sponsor in the September/October issue of EA Journal

Lunch Presentation Session ($5,000 / one session available per day) Sunday Session Reserved
The Lunch Presentation sponsorship will provide an excellent opportunity to showcase your products or services in an educational setting. NAEA will provide a room and A/V for your company to present a 50 minute presentation during one day of the event which will be heavily promoted to attendees. These sessions present a fantastic opportunity to meet the attendees while they gain intimate knowledge of your company's offerings. The Lunch Presentation sponsorships will take place during lunch which will be sold in the exhibit hall. These sessions are free to conference attendees. A discussion of products and services is acceptable in this session, but no sales are allowed. All sales are restricted to your exhibit hall booth. Contact Jackie Gellner to discuss lunch session specifics at jgellner@naea.org.

Welcome Reception ($5,000) Reserved
Sunday, August 7
Put your name in front of your potential customers early and set the stage for a successful marketing effort. Attendees will appreciate that the complimentary food and drink at this reception would not have been possible without your company's support! Benefits of this sponsorship are:

• Your company logo will appear on the official 2011 National Conference website with a link to your website;
• A public thank you at the event from one of NAEA's leaders;
• An opportunity to put promotional material/items in the registration packet every attendee receives;
• Recognition in the conference welcome letter;
• Your company will be thanked in EA Journal, NAEA's bi-monthly magazine (spot TBD).

Audio/Visual
August 7-9
Per three days/three tracks $7,000
Per Level/day $1,000
Per Level/three days $2,500
The Audio/Visual sponsors are sometimes the unsung conference heroes. Not so at the 2011 NAEA Conference, where appreciative students will see your company name and logo projected on the screen at the start of class and again when the presentation is over. Your company will also be recognized in the following:

• In conference welcome letter;
• In signage in the all the rooms your company sponsors.

Three-day per level sponsors will receive all of the above, and

• Access to the conference attendee list (name, title, mailing addresses only).
• Your company logo on the official National Conference website and a link to your website;

Three-day, three-track sponsors will receive all of the above, and

• An opportunity to put promotional material/items on every seat in the session rooms on the first day of classes;
• A complimentary, full-page, four-color ad in the September/October issue of EA Journal, the bi-monthly magazine of NAEA* (Value: $2,505).

* Sponsorship must be reserved by July 1 in order to meet the advertising deadline for the September/October issue of EA Journal.

Continental Breakfast ($1,000/day; $2,500/3 days)
Get the attendees talking about your company over their first cup of coffee! Your name and logo will be prominently displayed at the breakfast you sponsor. You may choose a day, or sponsor two or three days. Your company will be thanked in EA Journal and information on the sponsorship will appear on the website. Your marketing material will be inserted in the packages each attendee receives.

Morning and Afternoon Breaks ($2,500/day; $6,250/3 days) Two Reserved
Whether it's a mid-morning coffee break or an afternoon dessert break, students love to leave class for a few minutes of relaxation and refreshment. Put your logo and name on these events with prominently displayed signage and your company will be noticed and appreciated! You will also be thanked in EA Journal and information on the sponsorship will appear on the conference web page. If you sponsor three days, your company's logo will be displayed on the National Conference website with a link to your company site, and you may run a complimentary three-month ad on the NAEA website (www.naea.org). (Value of web ads: $3,000).

National Conference Tote Bags ($3,500) Reserved
This is the sponsorship that keeps on giving. Your company name, logo and website will be printed on this essential bag that contains the course materials attendees carry throughout the conference. And your company's visibility won't stop at the end of the National Conference—attendees carry the bags home to use as a tote long after the conference has ended. The sponsor will be thanked in EA Journal.

Graduation Ceremony ($1,500)
Go out with a bang at the National Conference by sponsoring the 2011 NTPI Graduation Ceremony. NAEA will honor our most experienced tax representation experts as they graduate and join the ranks of the prestigious Fellows of NTPI. Leave a lasting impression with NAEA's most esteemed attendees who will have you to thank for making the commemoration happen. Your name and logo will be prominently displayed at the graduation ceremony and your marketing material will be inserted in the packages each attendee receives. Your company will be thanked in EA Journal and information on the sponsorship will appear on the website.

Badge Holders or Lanyards ($1,500)
Badge holders or lanyards that display the attendees' names must be worn throughout the conference. Sponsor these and your company logo and website will be included on each, guaranteeing your company visibility. The sponsor will be thanked in EA Journal.

Tote Bag Inserts ($350 / five available)
Put your product information directly in the hands of conference attendees. NAEA will insert your promotional materials in every bag distributed at registration. (Vendors must provide the insert – flyers of four pages or less, CDs, pens, postcards, or other small promotional items).